We collaborated with Lift to develop a distinctive brand identity that resonates with their target market.
CLIENT
Framer
ROLE
UI, UX, Development
RECOGNITION
CSS Award
YEAR
2024
WHAT WE'VE DONE
Strategic Discovery
Web application redesign & optimization
Mobile application redesign & optimization
Landing page redesign & optimization
Component-based UI-kit
Product Design Sprints to explore new functionality
CREATIVE PROCESS
Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.
Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.
Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.
Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.
Finalization: I delivered the final logo design in various file formats to ensure that it was suitable for both digital and print use.
RESULTS
The new logo accurately represented the brand's values and appealed to their target audience. The business reported increased website traffic and social media engagement, and the logo was featured in several local publications.
CONCLUSION
Through careful research and a collaborative design process, I was able to create a unique and effective logo design that met the client's objectives and helped them to achieve their business goals.
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